How to Find New Clients
QUESTION: One of the major things that is holding me back is finding clients. - Roger ANSWER: When I hear someone has trouble finding and attracting clients I am guessing they are talking to almost nobody. We have measured this in a bunch of different desk...
What to Do When Your Candidate was also Referred by a Client’s Colleague
QUESTION: I have a new client, a very small IT firm, who made an offer to one of my candidates and the candidate declined. I trust the client as I have met him and have had numerous discussions with him over the past 5 months. I found a backup candidate and sent over...
Why Content Marketing is Great for Ongoing Client Communication
QUESTION: My question is about developing ongoing communication with potential clients. I have heard some other things you have done about regular email. Can you share some details? - Doug ANSWER: In our last blog post, I spoke extensively about regular email. Go...
Timing of Contact in New Client Development
QUESTION: My question is regarding new client development. I have heard through several trainers to have a list of 1500 plus or minus clients prospects and they should be called or emailed quarterly. I typically will leave a message and then try calling the same...
Client Gift Suggestions
QUESTION: Any ideas for client gifts? I normally go down the route of expensive wines or spirits, but I am interested in doing something different this year, but just not sure what. - Caroline, Sydney, Australia ANSWER: Sending thoughtful gifts, especially at times...
The Best Way to Approach Prospective Candidates
QUESTION: It still remains apparent that using an MPC (most placeable candidate) for marketing and/or business development calls still tends to generate better dialog and certainly return voicemails. The challenge sometimes is you do not feel like you have a strong...