How to Market to Founders and C-Level Executives in Small Companies – Part 1
QUESTION: Mike, I am looking to bring on some smaller tech companies as clients in the 30 to 100, maybe 150 employee bracket, the kind of companies that have 1 or 2 rounds of VC funding. The issue I have is that my ideal hiring manager is the Chief Technology...
How to Manage Traffic on Your Recruiting Firm Website
QUESTION: What is the best way to manage traffic that comes to your website when you increase your social media presence? - Pete ANSWER: What a great headache to have. Here is the biggest problem I see with people when they start getting active on social...
Mike’s Voicemail Script That Will Get Your Calls Returned
QUESTION: Mike, do you have suggestions for leaving messages to get return phone calls? -Howard ANSWER: I do not know what messages you are leaving now, but I find vague messages are better. If you are leaving detailed messages about, for example, a...
How to Set Goals That You Will Actually Follow Through On
QUESTION: What is the best way to set financial goals and actually follow through on it? I have been in this business for 12 years. I set goals and most of the time I do not hit it. Any insights? - George, Atlanta, GA ANSWER: I am envisioning...
Making the Leap from Corporate Recruiting to Starting Your Own Firm
QUESTION: I am an experienced corporate recruiter, and I am making the jump and starting my own recruiting firm which will be a sole proprietorship. I would love to know what you would consider the most critical things to focus on with the launch of my new...
Marketing Strategies to Founders or Owners of Smaller Companies – Part 2
Last week Mike began answering this question. Go here to read Part 1 of his answer. QUESTION: Mike, I am looking to bring on some smaller tech companies as clients in the 30 to 100, maybe 150 employee bracket, the kind of companies that have 1 or 2 rounds of VC...