Aug 24, 2021 | Marketing for Recruiters
QUESTION: I have no problem reaching candidates, but hiring managers and above are really tough to connect with. I make phone appointments that are partially successful, but I need help on this. – Herbert ANSWER: The two main concepts we talk...
Jun 1, 2021 | Marketing for Recruiters
QUESTION: Hi Mike, I just completed a dedicated search for a VP of Finance. How would you market two fantastic runner-ups without being salesy as if I am promoting a commodity? – Ernie, Philadelphia, PA ANSWER: Great question; I like that you are...
Apr 27, 2021 | Marketing for Recruiters
QUESTION: I am looking for a few resources for email validation services, bulk email with great deliverability to a person’s inbox rather than spam or junk, and automation software for MPC email campaigns. – Nicole, San Jose, CA ANSWER: There are several email...
Apr 13, 2021 | Marketing for Recruiters
QUESTION: Mike, I have heard you talk about MPCs. Do you only send those candidates to companies you know that have an opening? Or do you send them blindly to everyone in the niche? – Steve, Houston, TX ANSWER: For those that do not know that term, MPC means...
Feb 9, 2021 | Marketing for Recruiters
QUESTION: We are focusing on the technology software engineers and managers and have been following Greg Doersching’s recommendation on contacting companies that are publishing job openings on Indeed. I have developed a sequence of emails, LinkedIn requests, and phone...
Dec 8, 2020 | Marketing for Recruiters
QUESTION: Mike, I would like more direction on how often and the timing for sending social media, emails, and content messages. I just finished putting 4,200 resumes in a new ATS and would like direction on an initial template and how often to reach out to existing...
