Apr 13, 2021 | Marketing for Recruiters
QUESTION: Mike, I have heard you talk about MPCs. Do you only send those candidates to companies you know that have an opening? Or do you send them blindly to everyone in the niche? – Steve, Houston, TX ANSWER: For those that do not know that term, MPC means...
Feb 9, 2021 | Marketing for Recruiters
QUESTION: We are focusing on the technology software engineers and managers and have been following Greg Doersching’s recommendation on contacting companies that are publishing job openings on Indeed. I have developed a sequence of emails, LinkedIn requests, and phone...
Dec 8, 2020 | Marketing for Recruiters
QUESTION: Mike, I would like more direction on how often and the timing for sending social media, emails, and content messages. I just finished putting 4,200 resumes in a new ATS and would like direction on an initial template and how often to reach out to existing...
Dec 1, 2020 | Marketing for Recruiters
QUESTION: Mike, what is working right now in getting new clients? – Susan, Charlotte, NC ANSWER: Great question. The old stuff is still working, such as MPC email marketing and flip marketing, but one really great technique is one I learned from a friend of...
Sep 15, 2020 | Growing Recruiting Revenue, Marketing for Recruiters
QUESTION: Getting new clients is a challenge for me, but it never used to be. Could it be because there are too many recruiters? – Debbie ANSWER: I started in 1989. There were lousy clients in every decade I have been in this business. Therefore, I...
Aug 25, 2020 | Marketing for Recruiters
QUESTION: Mike, what are your thoughts on recruiting websites? Do I really even need a website? ANSWER: Great question! The short answer to your question is YES! The reality is your website is your digital business card. It is what gives your recruiting practice...
