How to Begin a Content Marketing Program – Part 2
Last week Mike shared the basics on how to begin a content marketing program. This week we continue with step-by-step instructions on how to implement the program. QUESTION: I want to start on content marketing. I am keen to use new ways to establish myself as an...
How to Begin a Content Marketing Program Part 1
QUESTION: I want to start on content marketing. I am keen to use new ways to establish myself as an expert in my field of recruitment. I am not sure how to get started. Can you give me a bit of a roadmap, steps 1, 2, 3, 4, etc. in regards to how to get something...
Should You Discount Multiple Exclusives?
QUESTION: If you were in multiple exclusive openings with a current client and they want a discount, how should you respond without losing your exclusives? - Steven ANSWER: Great question. There are two kinds of scenarios. One scenario is they are giving your ten...
Best Options for Research
QUESTION: I just bought a membership to ZoomInfo. What other sources should I use getting phone numbers and contacts of companies? ANSWER: Hoover’s is outstanding, but it is not inexpensive. Hoover is not as good for small companies, probably less than $100 million,...
General Marketing Calls Versus MPC
QUESTION: MPC marketing calls versus general marketing calls that explain what your firm specializes in. Which one is better? I have been using MPCs. - Eric ANSWER: MPCs by light years. In 12 of my 15 years recruiting (for 3 years I was on and off a desk), I made...
Metrics for New Recruiting Account Executives
QUESTION: Mike, what activity recommendations would you have for a new account executive who has no previous recruiting experience and then contrasting that with one that comes with recruiting experience, but in both cases would have to build their database pipeline. ...