It’s One of 2 Things…
Your recruiting firm is set up in one of two ways...by design or by default. In video below, I give you both definitions and some ideas on how to grow by design. Click on the the picture to discover if your recruiting business is by design or DEFAULT...and for...
The Right Way to Reach Out to Directors
QUESTION: Hi Mike, I am thinking about incorporating input from a director of sales, chief marketing officer on taking search details from new clients. Here is the language I want to use. Mr. Hiring Manager, The people I will be reaching out to make judgments on the...
How to Begin a Content Marketing Program – Part 2
Last week Mike shared the basics on how to begin a content marketing program. This week we continue with step-by-step instructions on how to implement the program. QUESTION: I want to start on content marketing. I am keen to use new ways to establish myself as an...
How to Begin a Content Marketing Program Part 1
QUESTION: I want to start on content marketing. I am keen to use new ways to establish myself as an expert in my field of recruitment. I am not sure how to get started. Can you give me a bit of a roadmap, steps 1, 2, 3, 4, etc. in regards to how to get something...
Should You Discount Multiple Exclusives?
QUESTION: If you were in multiple exclusive openings with a current client and they want a discount, how should you respond without losing your exclusives? - Steven ANSWER: Great question. There are two kinds of scenarios. One scenario is they are giving your ten...
Best Options for Research
QUESTION: I just bought a membership to ZoomInfo. What other sources should I use getting phone numbers and contacts of companies? ANSWER: Hoover’s is outstanding, but it is not inexpensive. Hoover is not as good for small companies, probably less than $100 million,...