The Right Way to Reach Out to Directors
QUESTION: Hi Mike, I am thinking about incorporating input from a director of sales, chief marketing officer on taking search details from new clients. Here is the language I want to use. Mr. Hiring Manager, The people I will be reaching out to make judgments on the...
How to Begin a Content Marketing Program – Part 2
Last week Mike shared the basics on how to begin a content marketing program. This week we continue with step-by-step instructions on how to implement the program. QUESTION: I want to start on content marketing. I am keen to use new ways to establish myself as an...
How to Begin a Content Marketing Program Part 1
QUESTION: I want to start on content marketing. I am keen to use new ways to establish myself as an expert in my field of recruitment. I am not sure how to get started. Can you give me a bit of a roadmap, steps 1, 2, 3, 4, etc. in regards to how to get something...
Should You Discount Multiple Exclusives?
QUESTION: If you were in multiple exclusive openings with a current client and they want a discount, how should you respond without losing your exclusives? - Steven ANSWER: Great question. There are two kinds of scenarios. One scenario is they are giving your ten...
Best Options for Research
QUESTION: I just bought a membership to ZoomInfo. What other sources should I use getting phone numbers and contacts of companies? ANSWER: Hoover’s is outstanding, but it is not inexpensive. Hoover is not as good for small companies, probably less than $100 million,...
General Marketing Calls Versus MPC
QUESTION: MPC marketing calls versus general marketing calls that explain what your firm specializes in. Which one is better? I have been using MPCs. - Eric ANSWER: MPCs by light years. In 12 of my 15 years recruiting (for 3 years I was on and off a desk), I made...