Breaking Through Revenue Plateaus
QUESTION: How do you set goals that can actually be achieved? Whenever I set activity or revenue goals, I never quite hit the number. Should I be setting my initial goal as a stretch goal within another more realistic goal? ANSWER: When setting an activity...
How to Find Qualified Candidates
QUESTION: I am getting sick and tired of the high charges from the job boards and the poor responses we are receiving. What ideas do you have in being creative to locate qualified candidates? - Larry, New Jersey ANSWER: To be honest, I never used job boards,...
How to Maximize Social Media and Email for Marketing
QUESTION: Mike, I would like more direction on how often and the timing for sending social media, emails, and content messages. I just finished putting 4,200 resumes in a new ATS and would like direction on an initial template and how often to reach out to existing...
New Client Acquisition Strategies that are Working Right Now
QUESTION: Mike, what is working right now in getting new clients? - Susan, Charlotte, NC ANSWER: Great question. The old stuff is still working, such as MPC email marketing and flip marketing, but one really great technique is one I learned from a friend of mine,...
Why Happiness Comes Before Success
QUESTION: What has been one of the most influential books you have read? ANSWER: There is a phenomenal book called The Happiness Advantage by Shawn Achor; I read this book in 2012 and it was, honestly, life-changing. It was such an impactful book because it completely...
Strategies for Dealing with Candidate’s Fear to Make a Change
QUESTION: Mike, how do you deal with candidates when they reply to my emails with, “I am always open to new opportunities; however, I am not ready to take on a new job right now in a COVID-19 environment.” - Cindy, Chicago, IL ANSWER: We have been measuring...