How to Maximize Social Media and Email for Marketing
QUESTION: Mike, I would like more direction on how often and the timing for sending social media, emails, and content messages. I just finished putting 4,200 resumes in a new ATS and would like direction on an initial template and how often to reach out to existing...
New Client Acquisition Strategies that are Working Right Now
QUESTION: Mike, what is working right now in getting new clients? - Susan, Charlotte, NC ANSWER: Great question. The old stuff is still working, such as MPC email marketing and flip marketing, but one really great technique is one I learned from a friend of mine,...
Why Happiness Comes Before Success
QUESTION: What has been one of the most influential books you have read? ANSWER: There is a phenomenal book called The Happiness Advantage by Shawn Achor; I read this book in 2012 and it was, honestly, life-changing. It was such an impactful book because it completely...
Strategies for Dealing with Candidate’s Fear to Make a Change
QUESTION: Mike, how do you deal with candidates when they reply to my emails with, “I am always open to new opportunities; however, I am not ready to take on a new job right now in a COVID-19 environment.” - Cindy, Chicago, IL ANSWER: We have been measuring...
Staying Motivated Through Chaos
QUESTION: What is your motivation to continue going forward in a positive way in the time of 24/7 news cycles concerning the virus, political unrest, and the election results? - Alan, TX ANSWER: I love this question. Some of you may have been on a free webinar I...
How and When to Use a Capped Fee for a Search
QUESTION: Do you cap fees for higher salary positions at the $150,000 or $200,000+ level? Photo by John Cobb on Unsplash ANSWER: The simple answer is: No. Let me share an example of this type of situation, the client said they would pay $150,000 to $200,000...