When I begin coaching a new recruiting firm owner client, whether a solo operator or someone scaling their business with multiple recruiters, the most overlooked step in building their business is the first step of creating a VIVID vision for it. What, in your “mind’s eye”, does the business look like “done”?

You might be a bit beat up by COVID. The great news, it is ENDING shortly!!! Our clients have had great 4th quarters in 2020. Executives have clarity for the first time in 10 months to build and plan their businesses. Forecasters say anyone who wants a vaccine should have access by end of the second quarter. Based on this they can plan with far more certainty. This is a GOOD thing!!

This means YOU have visibility to build your recruiting business too!

This then is the perfect time of year to ask you this question: Do you have a vision where you are taking your firm and your life over the next few years? OR are you like many recruiters out there and picked up the phone after coming back from the New Year and “got back to it”, doing what you have done because that is the way you have always done it?

In business building (and getting clients) it seems to be that most recruiting firm owners just hope for the best, HOPE for a better year.

They simply keep doing what they have been doing and don’t have a strategy for creating the practice they’d be truly and deeply happy with. This is a huge mistake.

I used to write down my goals each year, but it never really worked for me. I just didn’t feel really excited about my new goals. They didn’t seem to propel me in motion and so I kind of viewed them as being useless. I never really looked at them, probably because they seemed like “shoulds” rather than “really-meaningful-wants.”

Then I came across the concept of creating 3-year visions instead of just a list of goals for the upcoming year. This visioning wasn’t just about business goals, but also family, financial, spiritual, and relationship goals. It became a “holistic” way of looking at what you wanted in your life. All the pieces looked like they would work together, but only because you were compelled to make it all work together, which was the first time I’d done that in such depth.

The coolest thing about visioning 3 years out came to me after I started doing this regularly. I noticed that ONE-year goals were never too much of a stretch. They seemed like timid goals, goals that didn’t really get me excited. But having to create a vision of what 3 years down the line would look like allowed me to REALLY think BIG.

Inhibitions dropped. My creative side started going and I really took time to see, “Hey, what WOULD I want my life to look like in 3 years if I could have time to create it?” 

The 3-year vision was a way for me to create something to strive for that REALLY spoke to me. Something that made my heart beat a little faster after I read it, excited to get going, and just a little bit scared of the thought of me reaching it. Now THAT would propel me into motion the way a yearly list of goals wouldn’t be able to do. The beauty of this is that with every business decision you make, you can hold back up to your vision. Is the decision in alignment with that vision?

So, each year, around this time, I create a 3-year vision of what I want my business to look like. I write it in the present tense as if it were 3 years later. For example, this past year I wrote mine during the past holiday break as if it was year-end 2023 and I talked in depth about all the things that had happened since the start of 2021. All the things I had accomplished in my business, with my finances, my investments, my family, and myself over the “last 3 years,” which obviously hadn’t actually happened yet. 

This is such a cool exercise and it really gets the blood flowing when you read it back to yourself, now and over the year. You see, I’ve figured out that it’s not just about goals. Yes, goals are important, but the way I look at it, it’s about focusing on what you REALLY want for your life, not the “shoulds.” It’s also about putting into effect the Law of Attraction in a big way. When you know what you want for your life, when you can imagine it with passion and feel what it feels like to have it, it’s almost guaranteed to come to you. 

Now, it’s YOUR turn. Sometime this week, create a 3-year vision dated December 31, 2023. Your 3-year vision must be one that will literally PULL you into your future, will scare you just a little bit, and makes your heart beat a little faster than normal whenever you read this. 

Make your 3-year vision extremely specific, realistic, and a big STRETCH (that’s what’s going to move you forward quicker than you would if you didn’t have it). If you are right-brained, use bullet points for categories such as business, finances, personal, family, spiritual, fun, health, etc. If you are left-brained, then write freely, and remember to keep it all grounded in the specific, with lots of MEASURABLES and TANGIBLES thrown in there so you can keep track of your progress over the next 3 years (that’s what I do).

Be sure to write in the present tense as if it were 3 years from now… If it doesn’t scare you just a little bit or get your mind racing, then it’s probably not enough of a stretch.

I love this quote and it is perfectly appropriate here:

“Drive thy business or it will drive thee.”

Benjamin Franklin

By the way, I just looked back to last year’s 3-year vision and I was SHOCKED to see how many of the goals in my 3-year vision I had already achieved in just a little over a year. This stuff really works!!

Looking for help engineering your one to three-year vision?  Email me at mikeg@therecruiteru.com and we can have a quick chat to see if or how we can help.

P.S. Whenever you’re ready… here are 4 ways I can help you grow your recruitment business:

1. Grab a free copy of my Retainer Blueprint

It’s the exact, step-by-step process of getting clients to give you money upfront. Click Here.

2. Join the Recruiter Think Tank and connect with firm owners who are scaling too

It’s our Facebook community where smart recruiters learn to make more money and get more freedom.


3. Join me at our next event

3x a year, I run a 3-day virtual intensive, sharing the 9 key areas that drive a 7-figure search firm. Click here to check out the dates of our upcoming event:


4. Work with me and my team privately

And if you ever want to get some 1:1 help, we can jump on the phone for a quick call, and brainstorm how to get you more leads, more placements, and more time.


Photo by Austin Chan on Unsplash