How Script Your MPC Marketing
QUESTION: Mike, I would like some ideas for a script for marketing MPCs or general marketing approaches, i.e. email, LinkedIn, telephone. - Jeff ANSWER: I hate the word script. It means there is something I can say at you that will sell you. Now, MPC marketing does...
Outsourcing Follow Up Conversations with Candidates
QUESTION: What are some good followup conversations to a marketing email that contains info on a candidate? - Lance ANSWER: I assume you are doing an MPC – Most Placeable Candidate email, so I will give you my structure. I did not have followup conversations after...
How to Follow up on MPC emails
QUESTION: What are some good followup conversations to a marketing email that contains info on a candidate? - Lance ANSWER: QUESTION: What are some good followup conversations to a marketing email that contains info on a candidate? - Lance ANSWER: I assume you are...
Best Practices When Creating a Virtual Recruiting Firm
QUESTION: Hi Mike. We are a small 1 and ½ person firm working virtually from 2 home offices. I attend networking events, face-to-face client meetings at their offices, and conduct candidate interviews across the city at various venues. We are looking to hire 1 to 2...
Best Practices for New Recruiters in Gathering Candidate Names
What question technique are you finding is best for new recruiters to obtain leads from candidates? - Chuck, Pittsburgh, PA ANSWER: That is a great question. Here is how I used to look at it. I hated name gathering, even in the pre-LinkedIn days. It was always a pain...
How to Engage a Busy VP or President on a Marketing Call
QUESTION: What are some different ways to sell the need to do more of a deep dive to qualify their need better, to get on the calendar of a busy VP or President to qualify the order, especially when you have made placements with them before without doing deep dives? -...