Nov 28, 2017 | Being the Leader In Your Firm
Last week Mike shared the basics on how to begin a content marketing program. This week we continue with step-by-step instructions on how to implement the program. QUESTION: I want to start on content marketing. I am keen to use new ways to establish myself as an...
Nov 21, 2017 | Being the Leader In Your Firm
QUESTION: I want to start on content marketing. I am keen to use new ways to establish myself as an expert in my field of recruitment. I am not sure how to get started. Can you give me a bit of a roadmap, steps 1, 2, 3, 4, etc. in regards to how to get something...
Nov 14, 2017 | Client Fee Issues
QUESTION: If you were in multiple exclusive openings with a current client and they want a discount, how should you respond without losing your exclusives? – Steven ANSWER: Great question. There are two kinds of scenarios. One scenario is they are giving your...
Nov 7, 2017 | Uncategorized
QUESTION: I just bought a membership to ZoomInfo. What other sources should I use getting phone numbers and contacts of companies? ANSWER: Hoover’s is outstanding, but it is not inexpensive. Hoover is not as good for small companies, probably less than $100 million,...
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