Welcome to The RecruiterU’s Platinum UK Coaching Program!

Congratulations also on making a GREAT investment in yourself and your business! The RecruiterU’s Platinum Program is designed for owners of recruiting firms who want to expand and systematize their businesses.

In addition, our Platinum Coaching & Mentoring Program is the ONLY program in the recruiting industry that combines training, coaching, mentoring, and a community of other owners facilitating group learning, brain storming and master minding along with the customization that comes from one to one interaction.

Mastermind = “The Coordination of knowledge and effort, in a spirit of harmony, between two or more people, for the attainment of a definite purpose… “No two minds can ever come together without, thereby, creating a third, invisible, intangible force which may be likened to a third mind.”

From Think and Grow Rich, by Napoleon Hill


Platinum UK Members in Windsor during Planning Session

How to maximize your return on investment in Platinum

Platinum contains MANY tools and avenues to accelerate your growth while providing systems you can layer into your business at your own pace. Below are all the ways you can get training, information and support for your business.

1) Our First Step. Gain real clarity on the search firm model that is best for you.

By now you should have been emailed an intake form. Please take time to complete this. We really recommend you take a few hours over 2-3 sittings to reflect on where you have been, where you are now and where you want to go in your business.

In addition to the intake form you should have been emailed a link to a recorded training on how to create a personal vision for yourself both personally and professionally. Without being clear what growth in your business will allow for you one tends to revert to their comfort zones when they have challenges. However, when one has a clear vision of their destination they tend to bust through barriers with pure raw determination.

Of all the steps I could argue this one is the MOST important. Please do not skip this step or do it just to get it done. My suggestion would be to go off site, away from your home and office to give yourself the gift of focus. By joining Platinum you have made a significant investment in yourself. So, step one, invest the time to get clear on what you are building and how it will serve you.

2) Game Plan Strategy Call

Once we receive your completed intake form and at least draft vision work you will have a strategy/game plan call with your performance coach. On this 60 minute call you will review your vision and co-engineer 12 month outcome goals, 90 day projects and strategies and a 30 day action plan.

You leave the call with your marching orders to get you started on the fulfillment of your goals with specific actions that begin moving you there.

3) Metrics Training/Mastery & RPM Set up

During your Game Plan call, young your performance coach will define the Key Performance Indicators (KPI’s) for your firm and your team. The good news is that this business can be completely forecastable once we dial in the key metrics.

We offer full training on metrics, a monthly metrics focused support call and the program includes up to 6 users on the RPM online dash board where you and your team will enter your KPI’s each week.

4) Monthly Platinum Group Q&A Calls

Twice per month we come together as a group. All of the group calls are run and facilitated by Mike Gionta. On this first call we brain storm any issues that are gettin in your way, holding you back, etc. Some guidelines for the call:

a)     Show up prepared, don’t just show up! Reflect on what has gone on in your business over the past couple of weeks. What’s next? What might be holding you back simply because you are not clear on the “how”?

b)     Look at your 30-60-90 day plan. What is getting done? What isn’t? What didn’t go quite as planned? Bring this to the call.

c)     What has come up in your office? What has come up with your clients?

These are all areas ripe with great questions. In addition to getting your questions answered, others will be asking question you have not even thought of yet the answers to which will save you a lot of wasted time and money in trial and error.


5) Monthly Platinum Accountability Call

About two weeks after the monthly Q & A call we have our monthly game plan and accountability call. Some guidelines for this call:

a)     You will be emailed a monthly planning template. On this sheet you outline what you accomplished the previous 30 days, where you both hit and missed targets.

b)     Each month you define what your NEXT 30 day objectives are. I coach you to focus only on impacting 3 projects in any given month.

6) Platinum Member Site

Our Platinum Group member site contains the following resources:

a)     All the Q&A calls are archived and available to listen to or download to MP3.

b)     All the Monthly Planning & Accountability calls are archived and available to listen to or download to MP3.

c)     A full 50+ Module training for business development strategies including templates you can use in your business and with your recruiters. All modules are downloadable in MP3 format and most have templates you can incorporate as part of your business systems!

  1. How to Hire Researchers
  2. How to Take an Eloquent Consultative Search
  3. 3 Strategies for Marketing without Cold Calling
  4. How to set Desk Level Plans with Metrics
  5. Time Management
  6. Daily Weekly Planning
  7. Proper Prepping, Debrief and Closing Calls that saves Deals!
  8. 2 Modules on Becoming a Trusted Advisor to Your Clients and How to Sell Retained and/or Engaged Fees
  9. How a Permanent Placement Business can Easily Add $250k in Profit by Adding Contract Revenue
  10. Using Reference Checks as a Strategic Business Development Tool

c)     Training Modules on How to Systematize Your Recruiting Firm. All modules are downloadable in MP3 format and most have templates you can incorporate as part of your business systems! Don’t attempt to do these all at once. Pick one or two per month where you need the most help.

  1. Business Strategy Planning
  2. How to Hire Effective Recruiters
  3. Different Roles Recruiters can Play and Career Paths
  4. How to Build Highly Effective Teams (and transition Strategies)
  5. Goal Setting & Accountability Structures for Recruiters (and how to keep them on track)
  6. Succession Planning
  7. Time Management for Busy Owners
  8. How to Avoid Counteroffers, Fall Offs, and Turndowns by Effective Use of the “Closing Coach”
  9. Effective Business Analysis… What’s Working, What’s NOT and How to Learn from Those Events

7) 2 Closed Door Mastermind Meetings Per Year in the UK

In these offsite meetings we meet as a group to Reflect on your business and Brain Storm your go forward strategies again reinforcing what needs to happen for you to hit both your business and personal objectives.

What’s a mastermind meeting? Other than one of Napoleon Hill’s KEY success principles it is:

  • The opportunity to present your challenges, strategies, business growth ideas, etc. to a peer group of forward thinking recruiting firm owners and have them share their ideas to help you grow your business.
  • The opportunity to “pull back the curtain” and get new, leading edge strategies for your business that are working in other offices right now!
  • Make new alliances that will survive the meeting to potentially partner on split business.
  • A tremendous opportunity to take 2 days out of your firm and REALLY work ON your business, vs IN your business.
  • The opportunity for a few hand-selected energetic recruiting firm owners “brainstorming” your business challenges and growth strategies and you theirs.

It is often said that the teacher learns more than the students. I have found this true in my own participation in these meetings. I always get more insight into my own business by brainstorming the challenges of other businesses!

8) Private Facebook Group & Forum

All of our clients are members of our Private Facebook Group. This is an opportunity to ask me, your performance coach and the entire client group for advice. This is an active group where you can seek ideas and opinions tapping into literally hundreds of years of recruiting experience. Go here for almost instant answers to your questions. Also, give back! Read others questions and offer your opinions. Any entry remains private to the group and does not end up in your public news feed.

9) Ten 30 Minute One-to-One Coaching Calls Per Year

One of the biggest challenges most recruiting firm owners face is a lack of focus and clarity. These calls will be scheduled weeks in advance. On this call with your individual performance coach you will have a custom game plan call to review your previous month, what worked, as well as what did not.

In addition, you will plan forward the next month and will be coached to the best resources to accomplish your objectives.

10) Twelve 15 Minute One-to-One Laser Coaching Calls Per Year

From time to time some issues will require you and your performance coach to roll your sleeves up together to tackle an issue individually. These calls should be used when a call is very personal, you can’t wait for the next group call and/or it can’t be addressed on Facebook.

Simply send your designated performance coach an email with a detailed description of the issue/challenge you are dealing with so they can best prepare for the call. The call will be scheduled within 72 hours (usually sooner) of the request unless your coach is away on vacation or speaking at a conference.

11) Monthly Membership to The RecruiterU’s Inner Circle Coaching Club featuring:

Monthly Interviews on CD & Downloadable MP3 with Industry Thought Leaders and/or Other Successful Recruiting Firm Owners where they will pull back the curtain and share secret best practices on:

  1. Where they hire great recruiters
  2. How to maximize profits
  3. Where to find the best clients and how to KEEP them!
  4. Legal issues on fees and recruiter retention
  5. Motivation strategies for your team and for YOU!

12) Boot Camps and Events

Each year I usually run 1 or 2 “Boot Camps” on How to Hire Recruiters, Business Planning, etc. As a Platinum member you can attend these at no cost other than your travel and hotel.


Your Coaches!


Dion Bowden founded SearchRSA in South Africa in 2001. He grew his firm to 21 employees at it’s peak. Dion is Mike’s longest running existing client relationship dating back to spring 2009.

Using the techniques, strategies and tactics he learned from Mike he developed a multi-million $$ office over the years. Mike describes him as “mini-me” as Dion implemented almost exactly as Mike taught him in their work together. Many of Mike’s clients actively sought out Dion for help between mastermind meetings. He is an expert at new client development, metrics, hiring recruiters and coaching performance. Most like him more than Mike!

Installing Mike’s systems successfully allowed him to invest in a payroll services company as his search firm now runs successfully without him there full time!


Mike Gionta is one of the most recognized names in the Recruiting Industry Today. From almost going out of business in 1991 Mike, after numerous “learning experiences” built his personal billings consistently over $1,000,000 per year with his best year in personal billings of $2,143,000.00.

Mike has coached Solo/Independent Recruiters since 2007 to use the techniques and strategies he used for themselves to multiply their earnings without working longer harder hours

His training & coaching on becoming a “trusted adviser” as well as getting retainers has revolutionized the way his clients conduct their business

Mike has authored a book “How To Double Your Placements in 121 Days or Less” and is published frequently in leading Recruiting Industry Trade Journals the Fordyce Letter and EmInfo. In addition, Mike is often a Key Note speaker at National and State Conferences.

Disclaimer: Every effort has been made to accurately represent our program and its potential. Any claims made of actual earnings or examples of actual results can be verified upon request. The testimonials and examples used are exceptional results. It doesn’t apply to the average purchaser and are not intended to represent or guarantee that anyone will achieve the same or similar results. Each individual’s success depends on his or her background, dedication, desire and motivation. As with any business endeavor, there is an inherent risk of loss of capital and there is no guarantee that you will earn any money.

We have been part of The RecruiterU’s Platinum Group for over 2.5 years and in that time frame have grown our revenue 213% to multiple 7 figures using Mike’s hiring model, business systems and marketing techniques. We hit our 5 year goal of opening a 2nd office in less than 18 months!! If you have the passion to grow your recruiting business and are simply missing the “how” like we were you will LOVE this program! – Paul & Karen Sturgeon, KLA Industries!

After becoming exposed to Mike Gionta through another trainer, I accepted an invitation to attend Mike’s RecruiterU May 2014 Bootcamp for Hiring Your Next Million Dollar Recruiter while my company was in freefall. For the previous 4 years, I had struggled to grow my firm and get any kind of consistency from my people. I always billed well personally, but I couldn’t get anything similar from anyone on my team in spite of my best efforts to develop people. At the time, my five-person team had gone 3-1/2 months without making a single placement and had only made 4 placements that year while the market was going wild, and the revolving door of people was wearing me out emotionally and financially.

Mike introduced the Platinum Coaching Program at the event, and though I saw the benefit clearly, the investment seemed like king’s ransom at the time. Mike told us not to invest our last few dollars in the program if that was all we had – that was me, but I left the boot camp with renewed enthusiasm because I had learned a different way of thinking about my firm from Mike that made sense because it fit with what I knew about human nature. I not only had hope. I had a template.

Upon my return to the office, I began to implement a few of the strategies introduced at the boot camp with my existing team, and they started to work! Ultimately, my company rebounded and finished the year with a solid improvement trend that drove into 2015. In the fall of 2015 with some cash in hand again, I made the investment to join the Platinum Coaching Group. Let the results speak for themselves: 2017 revenues will be at least 347% vs 2014 (as of 11/1/17) and solidly over 7-figures; more and better clients; doubled staff size through better recruiter retention; increased production per recruiter; increased enthusiasm and belief among new recruiters.

Though we still have a long way to go before this firm realizes its full potential, the impact of the Platinum Coaching Program and Mastermind Group cannot be overstated. I have used every other trainer in the industry and have benefited from what I’ve learned, but if you are hungry to the point of desperation to grow your firm into something great, I have found no other source that can do for a firm owner what Mike, Dion Bowden, and the Platinum Coaching Group has done for me. I especially enjoy the peer group of owners where we meet a few times a year, with Mike’s facilitation, to brainstorm and “mastermind” to solve our problems at some nice places my family has enjoyed, too. I thank God for bringing Mike Gionta into my life and for the “gift of certainty” he brought with him!” Mike Jennings, President, Absolutely American

Call us at 860-200-7153 or email

I appreciate your input and guidance as well as the huge mass of useful tools and information I am using right now to grow my recruiting business. The Recruiting Blueprint program delivered a step-by-step process, tools, documents and templates I can use and am using in my business right now. As a matter of fact, one specific call with Mike provided me so much insight that one call ALONE justified my investment in the entire program! I would highly recommend the group coaching course to any owner serious about growing his business. – Jeff Harris, Jeff Harris & Associates, Greensboro, NC

attended Mike Gionta’s Training on hiring and retaining Big Billers and his 7 Figure Blueprint. Frankly, I was worried about taking time away from my business for the calls, but I am SO GLAD that I did! In the program Mike walked us through step-by-step his hiring system that yielded big billing recruiters.

Honestly, Mike’s model is very different from what I have been taught in the past that led to many failed recruiters, lost draws and salaries. You will learn a system that will show you how to find the winners, how to get them to say ‘yes’, get them productive quickly and how to create a defined career path for them! Mike taught so much, I’m continuing my work with him to build off what I learned the first time! – Jon Littman, President, Genesis Search,

“Mike’s Platinum training program for firm owners is MBA level. Highly detailed, extremely well organized and supported by top quality materials. The steady flow of hour long high quality DVD’s, books, training guides, live conference calls, guest speakers and two day off- site retreats are a multi-pronged solution to recruiting firm owners looking to take their business to the next level. That Mike is a down to earth, personable, likable guy makes it all the better. Highly recommended.” Andrew Cowan, Owner, The InFocus Group, NJ

“used to be completely frustrated by ‘guessing’ when placements would occur, high turnover in my office, and generally not being able to scale my business. No more! My participation in TheRecruiterU’s coaching program provided me with the information I needed to scale my business. It is as simple as following a recipe, all the steps are provided! We have had our best years EVER since doing the Blueprint Program! – Julie Rupenski, MedBest Recruiting, Clearwater, FL

Call us at 860-200-7153 or email