How to Recruit in Big 4 Accounting Firms

QUESTION: Mike, I have been sending out MPC emails to partners and CEOs of several Big 4 accounting firms. I just received a reply back from one of the firms, not from the partner, but an internal recruiter who responded with the following:   Hi Gerard,  Thanks so...

How to Determine Compensation for Referrals

QUESTION: I am meeting with a business coach tomorrow that is interested in sending referrals in exchange for a percentage of the placements that I make from his customers. I have never done this before. What is the typical percentage to pay someone that can give me...

Tracking Metrics for Email Conversations

QUESTION: We get a lot of emails, LinkedIn, etc. versus phone calls. What metrics are important to track to give that?  – Brian ANSWER: I track response rates. If I send out 100 MPC emails, my clients are typically getting a 20% to 40% response rate. By...

How to Fake It Until You Make it in a New Niche

QUESTION: I have a call with a potential client tomorrow and was told he expects me to have a network of candidates in their niche. Honestly, I am trying to break into this niche so I do not have many contacts yet. How do I fake until I make it? What good word tracks...