Should you mail out company brochures?

QUESTION:  Hey Mike. When you get a request for company information after a marketing call, what do you send?  – Darren ANSWER: Honestly, nothing. I rarely send anything. When I was new and first got into the business in my mid 20s, I was a 4-year marketing...

The Best Way to End a Flip Marketing Call

QUESTION: After going through a prospecting flip call, I have had a great dialog, got good information, asked what you to do to earn the right to do business with them. They tell you they do not have a need right now. What are some ways to end the call?  – Tom...

Is Cold Calling Dead?

QUESTION: I am curious what people are doing. Is cold calling dead? I am old school. This is the way I have earned my business for years, but it seems almost impossible to get through to people these days.  – Pam, Montgomery, AL ANSWER: This is one of the topics...