Should You Widen or Narrow Focus Within a Niche?

QUESTION: I work in the fashion and sportswear industry.  I have been concentrating mainly on the wholesale side of the business vertically.  I am thinking of rebranding.  Should I go wide or retail, wholesale, e-commerce, or narrow focusing mainly on e-commerce which...

How to Get Great Job Orders

Question: Mike, I cannot seem to get great job orders.  I am working on a lot of 20% placement fees and a lot with Human Resources.  – Jerry Answer: With really good clients HR is going to be integral.  But on the fee side, generally my experience with...

How to Maintain Momentum

Question: What is your best advice for keeping momentum going?  – Lisa, New York Answer: Nothing like a nice tight, specific question.  Without knowing your specific situation, I will give you a couple scenarios. Here is where I see momentum break down. You are...

How to Follow Up with Your Content Marketing Audience

Question: I just completed a 3-part blog series emailed and recruiting strategies from search one to close and confirmed through Constant Contact that a number of directors and VPs opened the entire series.  I have them receiving all blogs from my new series started...

How to Price Recruiting Research Projects for Clients

QUESTION: We have a client that has upgraded a position that we have been providing candidates for this past month.  I see that to successfully place a candidate for this niche position, they’ll need to increase not only the salary, altering their comp plan, but...