How to Take Your Practice to the Next Level

QUESTION: Mike, I have been stuck between $125,000 and $150,000 in the last 3 years in what has been a pretty healthy economy in my niche.  My goal has been $300,000.  It is amazing how consistently I end up in the same range, plus or minus $25,000.  How do I take my...

Why Solo Recruiters Need A Website

QUESTION: I do not have a website.  The reason is I do not have many clients or job postings to put on it.  How important is it to have a website for a solo?  Vic, UK ANSWER: I would say it is very important to have a website.  Even when we were in the millions as a...

How and When to Follow Up on Marketing Emails

QUESTION: After sending out bulk marketing email, what is the suggested timeframe for a first followup call and what simple verbiage would you use? – Lance ANSWER: So I am assuming you are saying you sent out one, let us say on Monday, for those you did not hear...

MPC Email Marketing Best Practices

QUESTION: You make around 50 marketing calls with an MPC presentation in mind, I would be lucky if I speak with 5 people.  I do not leave a message or leave contact detail with the PAs because I am worried that I would not know who they are if and when they call me...