MPC Email Marketing Best Practices

Nov 21, 2016 | Uncategorized

QUESTION: You make around 50 marketing calls with an MPC presentation in mind, I would be lucky if I speak with 5 people.  I do not leave a message or leave contact detail with the PAs because I am worried that I would not know who they are if and when they call me...

How to Find Candidates in Short Supply Markets

Nov 18, 2016 | Uncategorized

QUESTION: The biggest challenge we face with our company is finding doctors as candidates.  I run a medical recruitment business, and we are in the very low candidate short market.  We have lots of clients paying us good fees to find doctors, however, this is getting...

Can Speaking with an Accent Impact Your Business?

Nov 14, 2016 | Uncategorized

QUESTION:  I am not an English native speaker and I always wonder if my accent might be something that could make me sound less professional, hence less prone to be considered when I talk to a potential client, hiring managers, or human resources.  Your opinion would...

Should You Widen or Narrow Focus Within a Niche?

Nov 11, 2016 | Uncategorized

QUESTION: I work in the fashion and sportswear industry.  I have been concentrating mainly on the wholesale side of the business vertically.  I am thinking of rebranding.  Should I go wide or retail, wholesale, e-commerce, or narrow focusing mainly on e-commerce which...