Jun 27, 2023 | Marketing for Recruiters
QUESTION: I want to start on content marketing, and I am keen to use new ways to establish myself as an expert in my field of recruitment. I am not sure how to get started. Can you give me a bit of a roadmap, steps 1, 2, 3, 4, etc. in regards to how to get something...
Oct 6, 2022 | Marketing for Recruiters, Uncategorized
It seems like every time we glance at our news feed, we see chatter about a possible recession or at a minimum, uncertain times. Turbulence up and down, blah, blah, blah. Is it going to happen? I have no idea. But after learning this business in a recession and then...
Mar 9, 2022 | Marketing for Recruiters, Metrics for Running a Successful Recruiting Firm, Retained Search
QUESTION: What are some best practices for new business development in today’s challenging environment? -Sam Sam is another great guy that I have met a couple of times. I do not know what you are talking about – a challenging environment? It has never been...
Sep 28, 2021 | Marketing for Recruiters, Retained Search
QUESTION: A CEO called me directly for a search and accepted the commitment fee to initiate the first search. Successfully placed a candidate. Sent an email follow-up recap from our conversation and the completed search and asked more questions about the new,...
Aug 24, 2021 | Marketing for Recruiters
QUESTION: I have no problem reaching candidates, but hiring managers and above are really tough to connect with. I make phone appointments that are partially successful, but I need help on this. – Herbert ANSWER: The two main concepts we talk...
Jun 1, 2021 | Marketing for Recruiters
QUESTION: Hi Mike, I just completed a dedicated search for a VP of Finance. How would you market two fantastic runner-ups without being salesy as if I am promoting a commodity? – Ernie, Philadelphia, PA ANSWER: Great question; I like that you are...
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