Dec 5, 2017 | Being the Leader In Your Firm
QUESTION: Hi Mike, I am thinking about incorporating input from a director of sales, chief marketing officer on taking search details from new clients. Here is the language I want to use. Mr. Hiring Manager, The people I will be reaching out to make judgments on the...
Nov 28, 2017 | Being the Leader In Your Firm
Last week Mike shared the basics on how to begin a content marketing program. This week we continue with step-by-step instructions on how to implement the program. QUESTION: I want to start on content marketing. I am keen to use new ways to establish myself as an...
Nov 21, 2017 | Being the Leader In Your Firm
QUESTION: I want to start on content marketing. I am keen to use new ways to establish myself as an expert in my field of recruitment. I am not sure how to get started. Can you give me a bit of a roadmap, steps 1, 2, 3, 4, etc. in regards to how to get something...
Oct 17, 2017 | Being the Leader In Your Firm
QUESTION: Sometimes when making marketing presentations, the VP of HR will refer me to a junior HR professional. Typically the junior HR professional, with no budget authority, is their main recruiting point of contact and has firsthand knowledge of what is actually...
Oct 10, 2017 | Being the Leader In Your Firm
QUESTION: Mike, I tried doing the email marketing and so far out of thirty-five emails I only received one response that said they were not looking for a VP of Sales at this time. It could be the level I am targeting, but would you look at the below email and let me...
Jul 27, 2017 | Being the Leader In Your Firm, Day to Day Management
QUESTION: I just started the process of getting a freelancer to help with the activities that are time consuming, but do not really generate revenue for me. I hired three freelancers and gave them a project to find contact information for me, and one of them proved to...
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