How Script Your MPC Marketing

QUESTION: Mike, I would like some ideas for a script for marketing MPCs or general marketing approaches, i.e. email, LinkedIn, telephone. – Jeff ANSWER: I hate the word script. It means there is something I can say at you that will sell you.   Now, MPC marketing...

How to Follow up on MPC emails

QUESTION: What are some good followup conversations to a marketing email that contains info on a candidate? – Lance ANSWER: QUESTION: What are some good followup conversations to a marketing email that contains info on a candidate? – Lance ANSWER: I assume...

Is It Really That Difficult to Get Retainers?

QUESTION: I had one retained search of $50,000 last year. I want to get more, but my thinking is it’s tough to get retainers on anything that is not the director level or hire. Do you find this to be true?  ANSWER: As long as you think it is tough to get retainers, it...

Difference Between Contract and Permanent Recruiting

QUESTION: Regarding contractors, would you say that positioning is similar to pitching for permanent staffers and what would be your suggestions? – Nathan ANSWER: I could provide a 3-day seminar on selling contract recruiting. In one word, Nathan, I would...

How to Maximize Your ATS

QUESTION: I am terrible at consistently using my CRM/ATS system. I have notices on pieces of paper and key phone calls in my calendar. I struggle with finding a CRM/ATS that is simple to use and has the right amount of detail. Any suggestions on what to look for and...