Breaking Through Revenue Plateaus

QUESTION: How do you set goals that can actually be achieved? Whenever I set activity or revenue goals, I never quite hit the number. Should I be setting my initial goal as a stretch goal within another more realistic goal?   ANSWER: When setting an activity...

Time to Start Planning for 2021

QUESTION: Mike, I am beginning to think about my 2021 business plan. As a solo operator, what are the key constructs I should have as part of an annual plan? – Mary, San Jose, CA  Photo by NORTHFOLK on Unsplash ANSWER: The thoughts I will...