Effective Email Subject Lines

QUESTION: I took away a great call and email script content from one of the sessions from the 2017 Recruiting Firm Owner Summit.  When contacting a potential candidate with whom you do not have an existing relationship via email, what intriguing or effective subject...

Should You Increase Your Guarantee Terms?

QUESTION: My question is about guaranteed terms.  In the last 4 months I have had several companies send me their contracts that stipulate low fees, usually 20% with a guaranteed period for a full refund of 36 months.  Then I try to negotiate a better rate and they...

Using Facebook to Recruit Candidates

QUESTION: Recently I heard a recruiter that is using Facebook to make placements and finding candidates.  I used to use Facebook years back.  However, now I am concerned about privacy issues if I use Facebook to find candidates.  Do you recommend creating a new...

Best Options for Research

QUESTION: I just bought a membership to ZoomInfo.  What other sources should I use getting phone numbers and contacts of companies? ANSWER: Hoover’s is outstanding, but it is not inexpensive.  Hoover is not as good for small companies, probably less than $100 million,...

General Marketing Calls Versus MPC

QUESTION: MPC marketing calls versus general marketing calls that explain what your firm specializes in.  Which one is better?  I have been using MPCs.  – Eric ANSWER: MPCs by light years.  In 12 of my 15 years recruiting (for 3 years I was on and off a desk), I...